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Warners sister companies New Line and HBO will also shift their allegiance to Blu-ray only as well. Studio, which had hinted it might drop one format after the holidays, said it decided to back Blu-ray to try to reduce the confusion brought on by Boricua xxx movies high-def format war and better drive mainstream adoption. Although its players are generally more expensive, Blu-ray has enjoyed greater domestic and international sales for some time. It enjoys a further advantage in that its included in the PlayStation 3 console, which also plays high-def movies. Sizable manufacturer discounts by both sides over the holidays narrowed the gap and placed players in mass adoption price range. However, Warners found that consumers still hesitated to buy players due to confusion over the dueling formats. The price impediment was going away, but the take-up wasnt increasing that much, said Warner Home Entertainment topper Kevin Tsujihara. The research was making it pretty clear there was still a tremendous amount of confusion among consumers. Supporting both formats came with a cost for the studio, which had to maintain dual inventories for its releases. And while the studio had some of the best sellers on high-def when both formats were added together, execs couldnt help but wonder whether dual support was helping, or hurting, the Boricua xxx movies to a next-gen format. By us being both, we were playing into consumer confusion, Tsujihara said. Theres a window of opportunity with first-time buyers of HD TVs to also buy a high-def player at the same time, he added. The window of opportunity for high-definition DVD could be missed if format confusion continues to linger, Warner Bros. chairman-CEO Barry Meyer seconded. Warner execs insist that costs were not the underlying motivation for the shift any more than promotional incentives were. Paramount drew a lot of flak for taking Toshiba incentives, said to be 150 million, to exclusively back HD DVD, but Tsujihara cast such sums as small potatoes compared Boricua xxx movies the overall size of the vidbiz. He pointed out Boricua xxx movies worldwide, the DVD biz brings in 42 billion annually, and his studio draws the greatest portion of that as market share leader. That amount far dwarfs any financial incentives, he said. This was not a bidding war, Tsujihara said. Par, too, said incentives were not a consideration, maintaining it backed HD DVD because it was generally lower-priced and therefore had a greater chance of mass adoption. Warners Blu-ray shift has been rumored for some time, but the studio insisted it would wait to see how both formats fared during the crucial holiday sales period before backing one Boricua xxx movies exclusively. Indeed, late in the holiday period, the studio took out full-page newspapers ads touting both formats.

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